Yamazaki, 55, heads for global retail
The House of Suntory recently announced that a limited supply of rare Japanese Yamazaki 55 whiskey is heading into global retail, priced at $ 60,000.
Bottled in 2020, Yamazaki 55 is the oldest version of Maison Suntory in its history and would pay homage to the founding family of Japanese whiskey, while celebrating the Japanese “Showa” era of the 1960s.
Yamazaki 55 will be available in a selection of global travel retail with bottles found in London, Paris, Hainan, Hong Kong, Taipei, Amsterdam, Seoul, Delhi, Istanbul, Dubai and Singapore.
Beam Suntory said they would donate $ 5,000 for each bottle in this year’s 100-bottle collection, for a total of $ 500,000, to The White Oak Initiative, a group committed to the long-term sustainability of the forests of American white oaks.
Yamazaki 55 is a blend of rare single malts, with components distilled in 1960 under the supervision of Suntory founder Shinjiro Torii, then aged in Mizunara casks; and in 1964 under the direction of Suntory’s Second Master Blender, Keizo Saji, then aged in white oak barrels.
Suntory’s Fifth Generation Chief Blender Shinji Fukuyo worked with third generation Master Blender Shingo Torii in their blending art to help reveal what is described as the depth and complexity of Yamazaki 55.
Distillers note that the resulting liquid exhibits a deep amber color; robust aroma reminiscent of sandalwood and ripe fruit; sweet, slightly bitter and oaky palate; and a slightly bitter, yet smooth and rich finish.
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Manuel González, Marketing Director of Beam Suntory, said in a prepared statement: “This very limited edition product will be featured in some of our top House of Suntory locations, and it will be amplified by an integrated activation campaign. We are committed to growing the global travel retail business by strengthening our innovative offering and bringing the best premium shopping experience to life for our customers. “
“Yamazaki” is engraved in calligraphy on each crystal bottle, while the age marking is accented with gold powder and protected with lacquer. The bottle opening is wrapped in handmade Echizen washi paper and tied with a Kyo-kumihimo braided cord, a traditional Kyoto handcraft.
Each bottle is enclosed in a custom-made Japanese Mizunara wooden box and covered with Suruga lacquer.