Why Cadbury World is the perfect place to take your kids during midterm

Half term is fast approaching and you may be wondering what you can do to keep the kids entertained while they are away from school.

Whether you’re looking for a place where the kids can run outside or looking for an indoor attraction to keep them entertained, Cadbury World has something for everyone.

My boyfriend and I drove down from Staffordshire with our friends’ children aged 7-12 to see how Cadbury World went for our family of five.

The last time Joe and I visited the Bourneville attraction was about 20 years ago, so we were very keen to see if it lived up to our childhood memories and if the kids enjoyed it. would appreciate it as much as we did before.

Cadbury World sign post in Birmingham. Credit: PA

We visited on a Saturday so allowed plenty of time to drive down the M6 ​​and through Birmingham to get a parking space.

Luckily it wasn’t half as busy as we had feared and there was plenty of space – although if you hit a busy time there was plenty of extra parking if you needed it.

Visit the Cadbury World exhibition

Tickets in hand, we headed for the entrance where we were greeted before visiting the exhibition with a handful of chocolate. When I say a handful I mean each member of our party got three Cadbury chocolate bars each and guess who was carrying the bag all the way – hint it was me and now I need a new back please.

When you book you get a slot for the self guided tour, ours was at 10:50am and we walked through the tour with a relatively small number of other families in the same slot.

Dudley News: Some of the chocolate given to us when we arrived at Cadbury World.  Credit: Katie BrooksSome of the chocolate we received when we arrived at Cadbury World. Credit: Katie Brooks

As you wander around, there’s plenty to keep the kids entertained, including a quiz to fill out, video stations with buttons to press as they please, and shows in little theaters that tell the story of the story. history of the old chocolate factory.

Our little fact checkers had recently learned the story of chocolate at school and eagerly confirmed that the various sections were in fact true as we walked around.

There are also plenty of opportunities to learn chocolate making techniques such as tempering and piping.

We tried writing our names with chocolate at our own demonstration table and the girls were praised for their particularly impressive calligraphy skills by the chocolatier guides.

Dudley News: Cadbury World's Easter-themed chocolate creation at Cadbury World.  Credit: PA Wire/PA ImagesCadbury World’s Easter themed chocolate creation at Cadbury World. Credit: PA Wire/PA Images

We also got to see very skilled chocolatiers show us how it’s really done as they made some of the delicious treats you can buy later in the shop.

Perhaps the favorite part of the tour, for me certainly, was the chocolate making area where you can try a pot of Cadbury Dairy hot liquid milk.

It was even better than I remembered because now you can also add two toppings to your liquid chocolate for free – I chose a double serving of marshmallows – but you can also choose from chocolate buttons, jelly babies and much more depending on the day of your departure and availability.

There’s also the famous Cadabra ride where you sit in a ‘Beanmobile’ and take a short ride through a chocolate wonderland filled with familiar chocolate egg characters.

The carriages seat four, although our youngest child also managed to squeeze in comfortably so we could all sit together.

Dudley News: Cadabra is Cadbury World's popular ride.  Credit: Cadbury WorldCadabra is Cadbury World’s popular ride. Credit: Cadbury World

One of the Beanmobiles is also wheelchair friendly so no one has to miss the ride.

The seven-year-old particularly enjoyed the Cadabra ride, so it was well worth queuing to get on.

There are also opportunities to get official photos from your tour with green screens where you can choose your background and pay for prints later.

We bought a basic print in a booklet for £12 (we went with our picture on the classic dairy milk background) and it came with a free digital copy which we could download at home for more copies.

African adventure playground and chocolate adventure 4D

Once you’ve finished the indoor tour there’s a whole extra attraction going on outside, luckily for us it was a beautiful sunny day!


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Here you have a huge play area with everything a child could want – sadly now as an accompanying adult I had to settle for watching the kids having fun rather than trying the slide myself.

The adventure playground is suitable for children from 5 to 14 years old and for the little ones there is a separate area for children under 5 years old.

Once you get tired of the play area, there’s also the 4D cinema experience with moving seats which was a hit with us.

Inside, you join Freddo and his friends as they take you on an adventure, dipping into a bowl of liquid Cadbury Dairy Milk, riding the Crunchie Rollercoaster and taking to the skies in a Cadbury Creme Egg airship piloted by the Caramel Bunny .

Dudley News: Cinema 4D takes families on an adventure with Freddo.  Credit: Cadbury WorldThe 4D cinema takes families on an adventure with Freddo. Credit: Cadbury World

Please note that this experience is not suitable for adults or children who are easily startled by sudden movements, motion effects, loud music or periods of darkness. It is also not suitable for pregnant women or guests with heart or spinal problems due to the motion effects used in the pre-show and 4D cinema.

Cadbury World Cuisine

Now that you know what it’s like, big attractions usually have high prices when it comes to on-site food, but the Cadbury Cafe was surprisingly affordable.

We picked our table at the cafe and then took the table number with us to the counter to order our food and drinks.

We chose to share two 12″ pizzas between Joe and the kids and I tried the fish and chips. The pizzas were a hit with the group and my lunch was perfect as well.

We also got two sprites, a diet coke, a chocolate Frappe and a mixed porridge – those of you who read previous comments mine will know I’m a sucker for mixed mush!

Dudley News: We shared a Margherita and Pepperoni pizza between us at Cadbury Cafe.  Credit: Katie BrooksWe shared a Margherita and Pepperoni pizza between us at Cadbury Cafe. Credit: Katie Brooks

For the five of us in total it came out to under £50 and the quality of the food was very good for the price. Just be aware that the cafe only accepts card and contactless payments – no cash!

If you wanted more of a “food on the go” experience rather than a sit-in, there were also hot dogs and burgers outside.

Cadbury World storefront

No visit to Cadbury World is complete without a stop at the world’s largest Cadbury store, which is essentially a chocolate lover’s paradise.

The children each had £5 pocket money and ran in all directions to get as much chocolate as they could within their budget.

Meanwhile, being the traditional journalist that I am, I went looking for a pen to add to my overflowing collection of pens that live at the bottom of every purse I own.


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Again I was expecting inflated prices but there were plenty in the store that wouldn’t break the bank as well as a factory section that had more multibuys than you can squeeze a stick .

Our verdict on our day at Cadbury World

We had a great day at Cadbury World and can’t recommend it highly enough if you and your family are looking for something to do during the mid term break.

There was something for all of us as we toured the play areas and interactive parts of the free chocolate tour and chocolate piping in the demo area.

We can’t wait to return to Cadbury World and we certainly won’t wait 20 years this time!

How to get Cadbury World tickets

Tickets must be reserved in advance to guarantee access to Cadbury World.

  • Adults – £21 each
  • Children 4-15 – £15.50
  • Children under 4 years old – free
  • Seniors and Students – £18
  • Family ticket of 4 (max 2 adults) – £63
  • Family ticket of 5 (max 2 adults) – £76
  • Essential Caregiver – Free

If you online pre-booking you’ll save 5% off standard admission prices.

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