New vision, destination strategy unveiled for Abu Dhabi’s Saadiyat

United Arab Emirates – The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) and Miral, Abu Dhabi’s leading creator of immersive experiences and destinations, have unveiled the new vision, strategy and brand for the Saadiyat Island, positioning it as a leader in beach, nature and culture. destination.

This new strategy aims to attract travelers seeking transformative luxury experiences and drive Saadiyat Vision 2025, which aims to increase domestic, regional and global visitor numbers, by supporting the development of Abu’s tourism ecosystem. Dubai.

Saadiyat Island is expected to attract 19 million visitors and generate AED4.2 billion in direct tourism revenue by 2025.

‘An island. Many trips.’

As for the strategy, the campaign of the island ‘One Island. Many trips.’ and a new brand have been designed to capture the essence of Saadiyat and underpin its wealth of offerings. The logo, inspired by the name of the island and the Arabic letter “S”, taking the shape of the letter in a style of modern calligraphy, represents both the island’s rich culture and its modern offerings.

Saleh Mohamed Saleh Al Geziry, General Manager Tourism at DCT Abu Dhabi, said: “Saadiyat Island is undoubtedly one of Abu Dhabi’s finest treasures. It is unrivaled anywhere in the world for its stunning natural beaches, world class artistic, cultural, educational, wellness, sporting and F&B experiences. This natural island is home to both incredible wildlife and luxury hotels and there really is something for everyone, fitting perfectly into Abu Dhabi’s wider strategy as a destination of choice for world travelers. entire.

“We look forward to raising awareness of Saadiyat’s enriching experiences as part of Abu Dhabi’s broader offering. From culture and entertainment to stunning natural landmarks and landscapes – all within close proximity to each other – Abu Dhabi is a must-see destination.

DCT Abu Dhabi recently appointed Miral to oversee Saadiyat Island’s destination management strategy. The two entities work together continuously to develop the tourism sector in Abu Dhabi, the success of which has led to this renewed partnership.

Various experiences

By showcasing a wide range of globally appealing cultural experiences, Saadiyat has become a beacon in the cultural tourism ecosystem, which this new partnership seeks to further advance.

Mohamed Abdalla Al Zaabi, CEO of Miral, said, “We are honored and delighted to spearhead Saadiyat Island’s new strategy to position Saadiyat as a destination of choice, providing visitors with luxury experiences. enriching. With such a unique offering, ranging from various cultural institutions including the iconic Louvre Museum, to pristine white sand beaches and untouched wildlife, Saadiyat Island is well positioned to boost Abu Dhabi’s tourism sector. .

Island ‘One Island’. Many trips.’ will highlight Saadiyat’s array of offerings, from a world-renowned cultural district, gourmet restaurants, luxury hotels and resorts, and future high-end outlets, to an ecosystem diverse and amazing wildlife as well as world-class educational facilities.

Saadiyat is home to the first international outpost of the iconic Louvre, with three other world-class museums set to open in the coming years. The future Abrahamic House, a future global beacon of tolerance and understanding, will cement the island as one of the world’s leading cultural centers.

Educational Center of Excellence

A center of excellence in education, the prestigious New York University Abu Dhabi is located on the island and offers a fully integrated academic program in liberal arts and sciences. The island is also home to an international outpost of the famed Berklee School of Music, which has an established history of producing Grammy Award winners.

With five luxury resorts including global brands Park Hyatt and St. Regis as well as regional pioneers Jumeirah, Rotana and Rixos, Saadiyat Island will be the destination of choice for discerning travelers. For those seeking an even more exclusive experience, a boutique villa retreat is located on Nurai Island, accessible by a 15-minute speedboat ride from its private pier on Saadiyat Island.

Visitors with a keen interest in sustainability, conservation and responsible tourism can experience Saadiyat’s diverse ecosystem of protected wildlife and marine life, which includes endangered hawksbill turtles, humpback and dolphin dolphins. big nose, the native Arabian gazelle and over 300 species of birds.

Saadiyat also hosts a year-round program of cultural, lifestyle, golf, wellness and culinary events and activities, all in a unique and secluded location.

Copyright 2022 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Comments are closed.