Montblanc Haus in Hamburg celebrates the art of writing

Montblanc Haus in Hamburg celebrates the art of writing

Hamburg’s new Montblanc Haus, a brand experience and exhibition center, was designed by Spanish firm Nieto Sobejano Arquitectos to honor and inspire writing in all its forms

In partnership with Mont Blanc

The topographic lines of the Alpine massif are drawn on the dark, mineral exterior of Montblanc Haus in Hamburg, Germany.

The ridged concrete relief evokes the mountain range from which Montblanc takes its name, the rocky undulations symbolizing the founders’ vision of excellence and pursuit of innovation while playfully referencing the stylized six-pointed snow-capped peaks which also appear on the tip of the cap of an iconic Meisterstück fountain pen.

Montblanc commissioned renowned Spanish firm Nieto Sobejano Arquitectos to build its “haus” and brand house, with the Madrid firm deciding on an elegant longitudinal volume that spans the full width of the existing site. With an exterior architecture inspired by the shape and form of Montblanc’s distinctive writing instrument box, the building was designed to express a sense of simplicity, stillness and timelessness.

Inside, the architects chose to contrast the dark, weatherproof outer shell with different shades of white to create what they call “fascinating spatial impressions”.

The textured facade “provides a surface for dynamic projections,” explain firm founders Enrique Sobejano and Fuensanta Nieto. Behaving like a case, the simple exterior volume hides a sophisticated order of spaces above three levels interconnected by a triple-height domed hall.

Adjacent to the existing Montblanc Manufacture, Montblanc Haus is designed to both radically transform its immediate surroundings and inspire a wide-ranging conversation about the importance of writing.

Over 3,600 m² and three floors, the fluid multifunctionality of the place is achieved with eloquent ease – it is at once a brand experience, a meeting place, an archive and an academy, with creative workshops, lounges and exhibition spaces, a café and a shop.

Each floor provides insight into the world of calligraphy, handwriting, and creative writing, as well as the craft design and production process itself.

At the heart of Montblanc Haus is an exhibition of over 400 Montblanc writing instruments, from historic fountain pens to the latest novelties, art editions, collaborations and rare collectibles.

Dedicated to fine calligraphy and beautiful stories, Montblanc Haus offers an immersive experience designed to inspire writing. It tells the story of the brand’s iconic product, honoring the past and celebrating progress. It explores the company’s origins in 1906 (when founders Alfred Nehemias and August Eberstein made simple ink pens for the Simplo Filler Pen Company, later changing the name to Montblanc); offers a behind-the-scenes exploration of the team that crafts Montblanc’s delicate nibs in the 21st century; and reveals how Ernest Hemingway and Frida Kahlo used the fine writing instruments to leave their mark on the world. §

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