Kao: SENSAI presents ABSOLUTE SILK ILLUMINATIVE CREAM An anti-aging cream1 with the subtle radiance of Koishimaru silk
SENSAI presents ABSOLUTE SILK ILLUMINATIVE CREAM
An anti-aging1 Koishimaru Silk Subtle Glow Cream
On March 2, 2022, Kao Corporation (Yoshihiro Hasebe, Chairman) launched ABSOLUTE SILK ILLUMINATIVE CREAM (40ml, ¥20,000 (¥22,000 with tax)) by SENSAI, a prestige brand with global reach. ILLUMINATIVE CREAM contains Koishimaru Silk RoyalMTHE*2 , SENSAI’s original moisturizing ingredient. Formulated as an anti-aging treatment, the product visibly reduces wrinkles responsible for the formation of a dark shadow on the skin. A potent blend of hydrating and illuminating ingredients helps eliminate any dullness by improving fine lines and brightening the skin from within. This release complements the February launch of SENSAI CONTOURING LIPSTICK, a set of lipsticks that add shade through techniques applied in traditional Japanese arts (13 items of two types, between ¥1,500 and ¥3,500 (1,650 and ¥3,850 with tax) ).
Kao hopes to strengthen SENSAI’s presence as a global brand through the release of items that embody nuanced Japanese aesthetics and cutting-edge science.
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*1 Anti-aging skincare is skincare formulated to improve the changes in hydration and firmness that accompany age.
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*2 moisturizing ingredients: Koishimaru silk extract (hydrolyzed silk liquid), chitosamine acetate, liquid clove extract, liquid evening primrose extract, perilla extract★black elderberry extract and seaweed extract.
★ Perilla or shiso extract comes from plants grown on sustainable, circular farms that do not use agricultural chemicals or chemical fertilizers.
Product Features
SENSAI ABSOLUTE SILK ILLUMINATIVE CREAM is an anti-aging cream with an amply fresh and pleasant gel-cream texture. In addition to niacinamide, an active ingredient to improve the appearance of fine lines and prevent dark spots by inhibiting melanin production, ABSOLUTE SILK contains Koishimaru Silk RoyalMTIL, a moisturizing ingredient unique to SENSAI. A light application of the cream visibly softens shadows cast by wrinkles and blemishes in the complexion with ‘Shadow Care’, a unique approach in which dry, dull skin is brightened with nourishing hydration. The illuminating action conditions the skin to a translucent, clear and silky tone without residual shadows.
The Japanese revere the moon as an object of legends. The main advertising image refers to SENSAI’s Shadow Care concept. The image shows a crescent moon emerging from the shadow of the earth to reveal its beauty against the sunlight.
SENSAI CONTOURING LIPSTICK combines a soft, matte finish with a smooth texture achieved using a perfectly balanced blend of silicone elastomer and low refraction oils that inhibit shine. The creamy, fine-tuned texture is produced with a calculated blend of small portions of powder*3 . Inspired by traditional Japanese painting techniques, Sumi-Shadow pigments add a hint of shadow to define natural contours while the color itself brings out a subtle luminosity that seems to plump the center of the lips.
For each of the 12 colors, the pigment ratio has been subtly adjusted to create exceptionally seductive shades. The exquisite attention to detail and perfection reflects the spirit of Japanese craftsmanship.
The slender lipstick holder is reminiscent of a brush pen used in Japanese calligraphy. The narrow width of the lipstick stick inside ensures that the color goes on with just one stroke, adding beautiful contours around the lips and at the corners. Inspired by Japanese lacquer, the brackets are fashioned in black with a touch of red applied to the inside of the cap.
Description of the products
※Prices are suggested retail prices
Skincare for release March 2, 2022
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Product name, type, content, price |
Product Features |
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SENSAI SILK ABSOLUTE ILLUMINATIVE CREAM (quasi-drug) 1 item 40ml ¥20,000 (¥22,000 with tax) |
A rich anti-aging cream with a fresh gel-cream texture. |
Makeup to be released February 1, 2022
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Product name, type, content, price |
Product Features |
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CONTOUR SENSAI LIPSTICK (REFILL) 12 colors 2g ¥3,500 each (¥3,850 with tax) |
Lipsticks with deep colors finely tuned with Sumi– Shadow pigments. |
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CONTOUR SENSAI LIPSTICK HOLDER 1 item ¥1,500 (¥1,650 with tax) |
A long type lipstick holder inspired by the fine brush pens used |
Release dates and regions
In Japan:
SENSAI MOLDING LIPSTICK: February 1, 2022
SENSAI ABSOLUTE SILK ILLUMINATIVE CREAM: March 2, 2022
Available at Isetan Shinjuku, Hankyu Umeda and JR Nagoya Takashimaya department stores.
International markets:
SENSAI CONTOURING LIPSTICK: February 2022
SENSAI ABSOLUTE SILK ILLUMINATIVE CREAM: March 2022
About SENSAI: Meaning and Science of Japan
SENSAI is the flagship brand among the 11 growth drivers (G11) of Kao’s cosmetics business. The defining concept of SENSAI products is Koishimaru silk, a rare type of silk unique to Japan. Since its beginnings in the UK in 1983, SENSAI has long been a favorite among discerning customers, who appreciate the brand’s unique Japanese aesthetic and cutting-edge expertise in science and technology. SENSAI only recently moved into Asia, debuting in the Japanese market in September 2019 and in duty-free stores on Hainan Island, China in April 2021. A brand flagship store opened in doors in China’s largest online shopping mall in September 2021. Sales SENSAI’s area is now set to expand to complement existing outlets.
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Kao Corporation published this content on March 25, 2022 and is solely responsible for the information contained therein. Distributed by publicunedited and unmodified, on March 25, 2022 02:05:01 UTC.
Public now 2022
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