How to Incorporate Elements of Nature into Your Designs

Add to that the new attention we are paying to issues like the environment, sustainability, and veganism, and it’s no surprise that we see the natural world influencing packaging, marketing, advertising, and packaging. branding to an unprecedented extent.

To inspire you, we’ve rounded up five fantastic designs, all of which incorporate natural elements in different ways and do it brilliantly.

These designs are all Indigo Design Award winners 2021. Held annually, the Indigo Design Award is a global competition for projects in the fields of graphic design, digital, mobile, branding and ” design for social change ”. If you want to submit your own work, then hurry! You have until January 31, 2022 to participate here.

Based in Munich, Germany, Persuaid is a strategic agency focused on branding and digital product design. They were approached by Sensetics, a sustainability-focused natural skin care company headquartered in Germany, whose products are not tested on animals and do not contain mineral oils, parabens or dyes. .

Sensetics wanted to develop a new web experience that would build brand awareness as a whole and generate interest in its future product line. In response, Persuaid developed a product landing page that streamlines the brand’s message in a remarkably effective and straightforward manner.

Working closely with Sensetics, Persuaid has developed a single page website that loads quickly on mobile and desktop devices, automatically aggregates Sensetics’ Instagram posts to keep things up to date, and provides visitors with the ability to s ” subscribe to a newsletter.

Persuaid has done a fabulous job conveying the core values ​​of nature and sustainability in every fiber on this site. The large and bold typography, based on a pretty geometric sans, is punchy while remaining clean, relaxed, and pleasing to the eye. The video backgrounds, which instantly transport the visitor to a world of natural wonders, are perfectly chosen. And Sensetics’ Brand Stripe, the central branding element that ties everything together, is beautifully incorporated into the page transitions to make browsing the site an overall enjoyable experience.

Lessons learned

Bold and epic video backgrounds can create an immersive experience that brings the viewer back to nature. But that can only work if all the elements of the brand are in place and work together seamlessly.

The effectiveness of legal psychedelic therapies has been widely accepted by the medical establishment in recent years. Mental wellness company Field Trip is a leading practice in this field, on track to open 75 clinics in Canada and the United States by 2023.

Yet stereotypes and misinformation around this area persist. And so they came to Z1, an international digital products studio based in Seville, Spain, and focused on partnering with North American startups with an idea. Trip was designed as an app for people seeking altered states of consciousness for personal growth who may not be able to access one of Field Trip’s in-clinic therapy programs.

The trip had to be carefully designed and was based on extensive research. Z1 worked closely on prototyping the concept with the experience of the Field Trip team, with the goal of making the app a calming journey, from the moment you open it, throughout your trip and after.

Z1’s design and engineering teams worked side-by-side to bring bespoke illustrations to life in an easy-to-use app. The purpose of the design was to create a feeling of lightness, so they created a cool color palette and incorporated temperatures, lights, and environments. The theme revolves around a landscape on which users glide towards the horizon with a sense of continuous progression.

The result is a triumphant marriage of visuals and functionality, offering users the minimum intrusion into the therapeutic experience but providing maximum assistance on their journey.

This includes the ability to set an intention before travel, listen to AI-generated music, access a voice recorder while stumbling, view analytics that show progress over time, and read educational content based on scientific research and shamanic wisdom.

Lessons learned

Extraordinary services require an extraordinary level of attention to design detail. When done right, a digital experience can match and enhance even nature’s most potent essences.

Hermoso Compadre is a Brazilian clothing brand, and in 2020 she decided to start her own beer label. In partnership with the Nórdica brewery, they have created a strong and intense 8.5% IPA with unique communication. Artistic Director Bruno Cintra took charge of the development of the brand image, which is based on extremely eye-catching illustrations.

Taking as their starting point the lush landscapes of a mountain range surrounded by vegetation, these views take on vivid life using a dramatic electro-neon color palette. It’s an instantly effective way to convey the intensity of the brew while nodding to the natural goodness of the ingredients used to make it.

The accompanying animation continues that theme, with a fun plot involving what looks like a hunter (but could be something very different) and a disturbing amount of anatomical detail in the depiction of the action that inspires the name. some beer.

Lessons learned

Representing nature doesn’t have to be realistic, serious, or boring. Design can be fun and engaging while harnessing our love for the great outdoors.

Mengyu Cao is a Chinese artist and designer currently living in San Francisco. She is the founder of Yiqi Hanzi, aiming to share the beauty of Chinese characters and cultures with the world.

The idea behind his award-winning “Chinese Zodiac” project is that although Chinese characters are nominally pictorial, their visual significance is not always obvious to a modern audience.

To help make things more obvious, she brilliantly combines traditional calligraphy with watercolors to visually represent the meaning, in turn, of rat, ox, tiger, rabbit, dragon, serpent, horse, goat, monkey, rooster, dog and pig.

Mengyu is not the first artist to translate Chinese characters into something Westerners can recognize visually. But in this project, she did it much more successfully than most. Rather than awkwardly twisting these shapes into something they clearly aren’t, her beautiful illustrations follow the flow of the lines perfectly, and the use of watercolors softens things up to make the whole thing absolutely fascinating.

Lessons learned

Don’t let your nature-inspired illustrations get stuck in a vector rut. Hand painted styles can be much more evocative and instantly appealing, so try out different mediums and you might find some new inspiration.

Botanical Lofts is a charming development of one, two and three bed apartments in London’s trendy E1 district. It is built on the site of the historic Georgian Botanical Gardens, which originally housed plants that most contemporary residents would never have seen before. These new houses were to be launched in 2021 and have a unique link with both its botanical heritage and the artistic and musical culture of the district.

Range Left branding takes the botanical theme and goes absolutely with it. The visuals they created for the website, brochures, social media, and billboards are all dominated by carefully chosen Dutch master paintings. This daring approach fits in perfectly with the upscale character of the whole and its clientele.

The bespoke typography of the logo, in turn, is extravagant and elegant and blends perfectly with the artwork, evoking a timeless quality that effortlessly brings the past and present together.

Lessons learned

Modern illustration and photography are not the only ways to integrate nature into our creations. Standing on the shoulders of giants and integrating the great art of the past can often be a fruitful avenue to explore.

Take part in the Indigo Awards 2022

Want to see more? You can find full details of all the Indigo Design Award 2021 winners here. If you’re keen on submitting your own work to the competition, you’ll be happy to hear that the Indigo Prize 2022 is now open for entries. But hurry: you must register before January 31, 2022. You can find all the details you need at

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