Google will roll out new updates to reduce low-quality and unoriginal content in search results

Google announcement today that it is rolling out new search updates over the coming weeks that will aim to make it easier to find high-quality content. New Ranking improvements will reduce the amount of low-quality or unoriginal content that ranks high in search results. Google says the update will specifically target content that was created primarily for search engine rankings, known as “SEO-first” content, rather than human-first content.

The company’s tests have shown that the update will improve the results users find when searching for content like educational materials online, as well as content related to arts and entertainment, shopping and technology.

“If you’re looking for information about a new movie, you may have come across articles aggregating reviews from other sites without adding insight beyond what’s available elsewhere on the web,” the company explained in a blog post. “It’s not very useful if you expect to read something new. With this update, you’ll see more results with unique information, so you’re more likely to read something you’ve never seen before.”

The new updates should help reduce the number of low-quality results from websites that have learned to game the system with content optimized for high rankings in search results. Google says users should start seeing content that is actually useful rank more prominently in search results. The company plans to refine its systems and build on these improvements over time.

The launch of the new enhancements comes as Google recently acknowledged that TikTok is cutting into its search product. Senior Vice President Prabhakar Raghavan, who heads Google’s Knowledge & Information organization, recently noted that younger users often turn to apps like Instagram and TikTok instead of Google Search or Maps for discovery. For example, Raghavan said nearly 40% of young people go to TikTok or Instagram when looking for a place to eat, as opposed to Google Maps or Search.

TikTok already seems ready to take advantage of this, given that it is test a new feature which improves the popular short-form video app’s search functions, so it makes sense that Google is working on improving its search engine. With these upcoming ranking improvements, Google is likely looking to regain user trust when it comes to delivering relevant, high-quality results.

In addition to announcing the search results ranking improvements, Google also announced that it will be rolling out an update in the coming weeks to make it easier to find original, high-quality reviews. The company started working on this last year, with the launch of a series of updates designed to show more helpful and in-depth reviews in search results, and future updates will build on these. efforts.

Product review videos are a notable part of TikTok, so it’s no surprise that Google is working hard to show higher quality reviews on its search results page to ensure people come to its website. platform for reviews, as opposed to social media. If Google is able to give users high-quality reviews on the first page of its search results, people may be less likely to turn to TikTok for reviews.

Today’s announcement comes as Google recently announced that it is working to improve snippets, which are the small results that the search engine aggregates and displays at the top of the page for many research. Last week, the company said it deploys an update it will improve the answers people see in those info boxes. According to Google, a new AI model called the “Multitasking Unified Model” allows its search ranking system to verify its own work, in a way. The AI ​​model accomplishes this by cross-checking the top bold text of a search snippet result against established high-quality search results to see if they say the same thing, even if they do. with different wording.

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