Doja Cat’s First Makeup Collaboration Is Inspired By “Nature’s Divine Energy”

Doja Cat is a force to be reckoned with. His latest album, Planet she, has secured its place as our favorite pop underdog. Now, she is following in the footsteps of other artists who define the genre (like Rihanna, Ariana Grande and Halsey) by entering the world of beauty, announcing her very first beauty collection in collaboration with BH Cosmetics.

It should come as no surprise that Doja has started to venture into the makeup world, given that her Instagram has proven her eyeshadow game to be strong. From smoky eyes and colorful graphic linings to otherworldly designs, his personal style is as eclectic as his songs. If any of these looks are on your own makeup mood board, Doja said NYLON this you should be able to create most of them using its new palettes. “I spend a lot of time on Instagram doing these bright and fun looks, and I feel like now my fans can really mess around and create these looks,” she says.

Doja says the entire collection – which includes a 36-color shadow palette, three Mini Eyeshadow Quad palettes, three Powder Blush Trio palettes, one loose powder highlighter, one calligraphy eyeliner, one set of 10 brushes, one balm. lip plumping lip gloss and flowery mascara – was inspired by the divine energy of nature and all of its prismatic elements. Each coin is in the affordable price range of $ 9 to $ 36.

After moving to a new place “where there is wood everywhere”, she wanted to reflect the bark undertones with browns and nudes, bright floral colors and high impact metals to create a palette “for everything. the world”. “What can happen in nature is that we often can’t really notice these minty undertones in the wood,” she explains. Her personal favorite is the bronze palette with copper tones.

Doja’s interest in makeup has recently changed and has become more experimental as she learns more about her face shape. “I used to do blue eyeliner that fit into a giant cat’s eye, then I realized that a cat’s eye is very different for different people because I sort of a hooded eye on my left eye and then a less obscured eye on the right, “she says.” I learned to do this for people with different eye shapes and it changed everything for me, until ‘to understand the dimensions of my face. “

During the pandemic, she took inspiration from editorial makeup, that’s when she fell in love with linings and bright colors. “I’ve always been very shy with colors, but I wanted to do it,” she recalls. “I still tried it on when I was home alone, but I never went out and wore it like this in public.”

While Doja is aware that a number of celebrities have entered the beauty world already, she considers her first makeup line unique to her music and her own personal makeup journey. “I think everyone makes their own world with all of their products and it’s wonderful to see what everyone else is doing too,” she says.

As with the rest of her career, there’s no fear that Doja’s beauty future will blend in with the crowd, as everything she’s done is unique to her (lest we forget. that its entry into the world of music was made with a song about cows). With her first beauty collaboration, she invites us to join her mystical world (or planet), available from Saturday on the BH Cosmetics website.

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