Balqees Fathi collaborates with SHEIN for a new Ramadan collection
Balqees Fathi is known for her jaw-dropping fashion moments, and now the half-Yemeni, half-Emirati singer is using her style prowess for a good cause. Fathi, who also owns BEX Beauty, has teamed up with global online retailer SHEIN for an exclusive Ramadan collection. Inspired by the musical sensation and champion of women’s rights, the collection is a statement to support those in need, acknowledging Ramadan’s spiritual purpose of reflection, gratitude and sharing.
Sales of the collection generated during the April 9 SHEIN live stream will go directly to the Emirates Red Crescent Society and Sanad Children’s Cancer Support Association, to help provide vulnerable women and children with the chance of a better future.
At the center of the collection which aims to inspire customers in the Middle East, a series of five powerful and compelling lines taken from Fathi’s most popular songs.
The quotes appear on modern, narrative T-shirts embellished with creative calligraphy designs, Fathi, the first Arab artist to perform at a women-only concert in Saudi Arabia, as well as the first to perform with Andrea Bocelli, is also seen modeling the affordable t-shirts which come in a range of styles.
Whether in bold hues like lilac or orange, or classics like white, black or navy, the opera master who performs in four languages shows how boldly embellished t-shirts can be styled with just about anything from palazzo or cargo pants and maxi skirts to jeans.
The collection is available online at Sheincom.